REROOT GOODS - BRANDING

ReRoot Goods is a company that I started in 2015, creating functional tools from discarded materials. I also developed, planned, and created all the brand assets for ReRoot Goods: logo, monogram, font choices, lettering styles, color schemes, and style guides. These brand assets are then used to create printed promotional materials such as business cards, signage, brochures, gift certificates, and a variety of display cases and signage for ReRoot’s booth at the Portland Saturday Market. I also designed all the online content relating to Instagram content, a monthly newsletter, and an e-commerce website.